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Blogging at 20? The Future and Potential of Social Media

Series
Oxford Internet Institute - Lectures and Seminars
If social media are the defining advance of Web 2.0, whereby the network-as-platform enabled users not just to download content but to create it, tag it and share it ... what will the next decade hold? Will we continue to Tweet?
If social media are the defining advance of Web 2.0, whereby the network-as-platform enabled users not just to download content but to create it, tag it and share it, what will the next decade hold? Many of the social media businesses whose tools we rely on have yet to make a profit, whilst concerns about privacy, security and possibly even dignity suggest that our online habits may have to change. The technology press has for some time been heralding the oncoming arrival of Web 3.0, as an era where the web gets 'smart', and research on the developing semantic web suggests that this is no idle prediction. But what will happen to social media in the interim? Will the next ten years see our fascination with blogging, wikis and social networks replaced by a re-focusing on the enhanced informational capacity of the Web or will we continue to Tweet?

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Oxford Internet Institute - Lectures and Seminars

The Growth of the Corporate Blog: 'Letting go' of Information Control or Maintaining the Official Line?

What do companies expect to gain from maintaining an online 'social media' presence? What are the implications of these trends for the development of traditional public relations strategies and business journalism?
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Oxford Internet Institute - Lectures and Seminars

The crisis of global capitalism: towards a new economic culture?

Manuel Castells draws on arguments from his book Communication Power in discussing the structural causes and implications of the 2008 economic crisis, and in claiming that we are moving, without much understanding, towards a new form of global capitalism.
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Episode Information

Series
Oxford Internet Institute - Lectures and Seminars
People
William Dutton
Nigel Shadbolt
Dave Sifry
Richard Allan
Kara Swisher
Keywords
impact
social media
social networking
communication
collaboration
engagement
society
internet
technology
blogging
web20
Department: Oxford Internet Institute
Date Added: 09/11/2009
Duration: 00:16:59

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