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Branding: as intimate as it can get to the world of business

Series
Future of Business
Audio Embed
Join us in this episode to listen to Alejandro Arroyo Yamin talk about the past, present and future of branding; why it matters more than we realise, and why the term ‘branding’ doesn’t even begin to cover all that it stands for! Date of recording: 26/11.

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Creative Commons Attribution-Non-Commercial-Share Alike 2.0 UK: England & Wales; http://creativecommons.org/licenses/by-nc-sa/2.0/uk/
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Episode Information

Series
Future of Business
People
Alejandro Arroyo Yamin
Andreas Finzel
Keywords
branding
marketing
corporate identity
dove
KFC
Nestle
Department: Saïd Business School
Date Added: 15/02/2022
Duration: 00:26:40

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